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Search Engine Optimization - SEO

Search Engine Optimization is a process or a technique that is promoting the website on search engines like Google, Yahoo & MSN and ensuring to get relevant traffics & keywords rankings in major search engines.

Digital Marketing is very important for every business to achieve their targeted clients or customers. It's one of ideal approaches to sell products and services online and to get maximum exposure. Nowadays a majority of organizations utilizing digital marketing to make their brand reputed in the eyes of their clients and additionally in the eyes of search engines. So SEO or Digital Marketing is the best platform for your career.

Program Highlights:-

  • Only Experts teach you.
  • Work on Live projects
  • Get experience certificate
  • Case studies & lectures
  • Affordable Price with suitable timings
  • Earn while you practice

On-Page SEO Activities

  • What is SEO?
  • Future of SEO
  • What are search engines?
  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research
  • Keyword Density Analysis and Placement
  • Competitor Analysis & Monitoring
  • Meta tags optimization
  • Title/Description/Keyword/Other Meta Tags
  • Site (URL) Structure Analysis
  • Web Designing Basics / WYSIWYG Editors
  • Content Development Check
  • Brief Keyword Competition Review
  • H1, H2, H3 Tags
  • Anchor Text
  • Existing Web Content Optimization
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • what are Doorway Pages
  • What is Cloaking
  • Creation of XML/HTML/ROR/Text Sitemaps
  • Submitting Sites to Google/Yahoo Webmasters
  • Canonical / 404 Implementation
  • Site Map Creation
  • Yahoo Sitemap Creation
  • Google Webmaster Account Setup & management
  • Google Analytics setup and management
  • Google Adsense

Off-Page SEO Activities

  • What is Link Building
  • Search Engine Submission
  • Directory Submission
  • DMOZ Submission
  • Article submission
  • Social Book Marking submission
  • Press Release Submission
  • Content editing & Content Rewriting
  • Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds
  • Yahoo Answer Link Building
  • Blogs Creation, submission & promotion
  • Blogs Commenting
  • RSS (Really Simple Syndication)
  • Google Mapping/Listing
  • Video Creation, submission & Optimization
  • What is White Hat SEO
  • What is Grey Hat SEO
  • What is Black Hat SEO
  • What is Latent Semantic Indexing
  • SEO Reporting
  • Sandbox Effect
  • Link exchange
  • One-way, two-way & three-way Link Exchange
  • Local Classified submissions
  • Different SEO tools like
  • Google Keyword Planner, Word Tracker
  • Keyword Spy
  • Keywords Position Checker
  • Meta Description Creation tools